Lesson 2: Build Your Customer Avatar

What if you knew the motivating beliefs, fears and secret desires that influence your prospective customer's buying decisions?

Would you approach your LinkedIn profile a little differently?

Would you talk to your prospects on the phone, in emails, and in person in a different way?

This is what Lesson 2 is all about.

A customer avatar is a fictional, idealized, and personalized representation that embodies your ideal prospect.

The deeper and more specific you get with your customer avatar, the easier it is to trigger the motivating beliefs, fears and secret desires that influence your prospective customers.

If you stay surface level and generic, you won't have a good handle on your prospective customers triggers are and your profile will appear weak and generic.

Download the worksheet below to put together your customer avatar. When you’re filling out the worksheet, remember that you are answering the questions as if you are your ideal client/audience/customer… and be as specific as possible.

If you need help, you can always reach out to the other members in the Facebook Group.

Tip: If you have two or more ideal customers then fill out a worksheet for each ideal customer.