“LinkedIn prospecting” the right way involves moving a person from being an unknown connection to someone who trusts you and is prepared to buy from you. Although it is much easier said than done, once mastered it can produce consistent and predictable results.

The techniques mentioned in this lesson for LinkedIn prospecting are completely duplicable, reliable and based on a proven system of influence. And before we get into specific tactics in the upcoming lessons, it is going to be critical to grasp the psychology behind it all.